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Top 10 marketing blogs to follow

There are numerous marketing blogs on the world wide web that claim to educate about current best practices in marketing. It is, however, a challenge to find blogs that provide valuable insights that are relevant to add an edge to your marketing plan. Following the right blogs can inspire you to explore different marketing aspects (such as email marketing and social media) to attract more customers. In addition to keeping you up-to-date about emerging marketing trends, these blogs can also help you to specialize in specific marketing aspects that can be maneuvered to scale heights.

Here is a list of top 10 blogs that will educate you about the best practices in marketing that will help you in your product/service campaigns.

1) HubSpot

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HubSpot is one of the most prolific content creators in the marketing industry.  The blog provides content on both marketing and sales as these functions are known to be intertwined. The blog publishes unique content for you to takeaway (such as reports) in addition to quick reads that can be instantly applied to your marketing models.

2) Content Marketing Institute (CMI)

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This blog publishes marketing content garnered by numerous marketing experts and writers on a daily basis. CMI focuses on effectively marketing content to the target audience by means of online channels. The posts include interesting and practical reads (such as Search Engine Optimization and visual content) that are relevant for marketers across businesses. The blog’s curators also publish a content magazine that you can subscribe to, to get your monthly dose of marketing takeaways. 

3) Moz

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Moz publishes well-researched and relevant marketing content that applies to businesses operating across verticals. This blog focuses mostly on simplifying search engine optimization for all its readers. You will gain a new perspective about SEO and its power to influence by going through this blog.

4) AutopilotHQ

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Autopilot is a marketing automation blog that discusses distinct topics such as new cart abandonment strategy, email spam trigger words, and e-commerce strategy, that are rarely discussed by other blogs or marketing forums. Additionally, the blog also offers an Autopilot marketing automation tool that will enable you to visualize your customer’s journey that will, in turn, aid in lead generation and conversion.

5) Marketo

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This blog is managed by Adobe and is known for publishing insights and trending practices on a wide assortment of business-related topics, including thought leadership techniques, marketing automation, big data management, and data analysis, among others. The blog publishes digital marketing and other technological takeaways that Adobe gathers through its business operations.

6) Buffer

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This blog publishes content that focuses on social media as a major channel of marketing for current businesses. The posts on the blogs not just elaborate best practices and marketing insights but also unravel social media marketing models of successful companies. The blog backs its valuable information with infographics, which it believes is pivotal for marketers using this channel.

7) Search Engine Watch

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Search Engine Watch is an excellent blog for online businesses to follow. The posts on this blog provide practical guidelines that will improve your site’s rank on Google. Finding a place on the first search page is critical for the success of any online business, and this blog helps you chart an upward trend by effective SEO application.

8) Inside Google Ads

This blog is managed by Google Ads and publishes posts that contain current marketing news, tips, and step-by-step guidelines to enhance your business’ presence through marketing. As most businesses utilize this platform to publish their advertisement, it is one of the best places to find valuable marketing insights.

9) Orbit Media Studios

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This blog was started by an expert in the digital marketing domain – Andy Crestodina. The blog publishes posts written by experts in various channels of marketing. This is an exceptional source to garner insights and best practices if your business uses digital marketing as a primary channel to push its offerings.

10) Shopify Blog

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Shopify is an e-commerce platform that powers numerous online businesses that are entering the market with diverse offerings. This blog is managed by Shopify and publishes posts on marketing with recommendations that are backed with real-life examples. The blog explores various topics such as challenges, best practices, and briefcase studies on both marketing and sales functions.

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